{"id":4534,"date":"2023-03-20T06:46:00","date_gmt":"2023-03-20T06:46:00","guid":{"rendered":"https:\/\/campus.hesge.ch\/blog-master-is\/?p=4534"},"modified":"2023-03-20T08:57:21","modified_gmt":"2023-03-20T08:57:21","slug":"convincing-the-brain-through-storytelling","status":"publish","type":"post","link":"https:\/\/campus.hesge.ch\/blog-master-is\/convincing-the-brain-through-storytelling\/","title":{"rendered":"Convincing the brain through storytelling"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"904\" height=\"506\" src=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Picture-1-1.png\" alt=\"\" data-id=\"4536\" data-full-url=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Picture-1-1.png\" data-link=\"https:\/\/campus.hesge.ch\/blog-master-is\/?attachment_id=4536\" class=\"wp-image-4536\" srcset=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Picture-1-1.png 904w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Picture-1-1-300x168.png 300w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Picture-1-1-768x430.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Velcro Brand <sup>1<\/sup><\/figcaption><\/figure>\n\n\n\n<p>A&nbsp;Swiss engineer went on a walk in the woods. He wondered if the burrs stuck to his dog and his pants may be&nbsp;goodfor something.&nbsp;After eight years of study, George de Mestral used two strips of fabric, one with thousands of tiny hooks and the other with thousands of small loops, to mimic the natural bond.&nbsp;He filed for a Velcro patent, combining\u201cvelvet&#8221; and &#8220;crochet&nbsp;as a name.&#8221;&nbsp;<sup>1&nbsp;<\/sup>And after reading this, it&#8217;s unlikely that you will ever forget Velcro\u2019s origin story.<\/p>\n\n\n\n<p><strong>The power of a story<\/strong><\/p>\n\n\n\n<p>Recent research has revealed that when we listen to real or fictional stories, our brains release dopamine (often referred to as the &#8220;Feel-Good Chemical,\u201d a neurotransmitter) and oxytocin (the love hormone), which can make us feel happier and more connected with others.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"904\" height=\"370\" src=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/dopamine.png\" alt=\"\" class=\"wp-image-4538\" srcset=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/dopamine.png 904w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/dopamine-300x123.png 300w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/dopamine-768x314.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><figcaption>Dopamine (Dailymail)<sup>2<\/sup><\/figcaption><\/figure>\n\n\n\n<p>By sharing your experiences through storytelling, you can work through difficult emotions such as grief or trauma while connecting with those around you on a deeper level.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" width=\"904\" height=\"386\" src=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/affectsTheBrain.png\" alt=\"\" data-id=\"4541\" data-full-url=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/affectsTheBrain.png\" data-link=\"https:\/\/campus.hesge.ch\/blog-master-is\/?attachment_id=4541\" class=\"wp-image-4541\" srcset=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/affectsTheBrain.png 904w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/affectsTheBrain-300x128.png 300w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/affectsTheBrain-768x328.png 768w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">(Visualistan)<sup>3<\/sup><\/figcaption><\/figure>\n\n\n\n<p><strong>Brain, the most powerful data processor<\/strong><\/p>\n\n\n\n<p>The human brain is the most powerful data-processing system in the universe. It has been built to extract meaning from data and make sense of it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/01\/Brain.gif\" alt=\"\" class=\"wp-image-4543\"\/><figcaption><sup>SciTechDaily 4<\/sup><\/figcaption><\/figure>\n\n\n\n<p>From a human perspective, visualization is effective because we respond to and process visual information superior to other types of information. About 90% of data transferred to the brain is visual, and the human brain processes visuals 60,000 times faster than words. We can harness this ability to improve narrative because we are naturally visual beings.<sup>5<\/sup><\/p>\n\n\n\n<p>An average individual analyzes as much as 74 GB of information every day (equivalent to watching 16 movies) thanks to TV, computers, cell phones, tablets, billboards, and various other gadgets, according to scientists who have analyzed the quantity of data that enters the brain.<sup>6<\/sup><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Your Brain Processes Information\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/tPqI6ZgJgjY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>How Your Brain Processes Information<\/em> <sup>7<\/sup><\/figcaption><\/figure>\n\n\n\n<p><strong>Stages for information processing<\/strong><\/p>\n\n\n\n<p>Understanding the stages of information processing in our brains makes it easier to convince people using stories. There are three crucial phases to the learning process:<\/p>\n\n\n\n<p><strong>1st stage: Input<\/strong><\/p>\n\n\n\n<p>The brain analyzes and assesses the data when exposed to a stimulus.&nbsp;<\/p>\n\n\n\n<p><strong>Stage 2: Keeping\/Integration<\/strong><\/p>\n\n\n\n<p>The information is retained in our minds for future use. However, the brain may eventually forget the data if it is not reinforced.<\/p>\n\n\n\n<p><strong>Stage 3: Product\/Response selection<\/strong><\/p>\n\n\n\n<p>Finally, the brain chooses how it will process the information and respond to the situation.<sup>8<\/sup><\/p>\n\n\n\n<p><strong>The steps&nbsp;<\/strong><strong>to use storytelling to convince the brain<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"1074\" src=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55.png\" alt=\"\" data-id=\"4683\" data-full-url=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55.png\" data-link=\"https:\/\/campus.hesge.ch\/blog-master-is\/?attachment_id=4683\" class=\"wp-image-4683\" srcset=\"https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55.png 1152w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55-300x280.png 300w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55-1024x955.png 1024w, https:\/\/campus.hesge.ch\/blog-master-is\/wp-content\/uploads\/2023\/02\/Screenshot-2023-01-30-at-17.48.55-768x716.png 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Tips on how you can use storytelling to convince the brain<\/figcaption><\/figure>\n\n\n\n<p>Here are some tips on how you can use storytelling to convince the brain:<\/p>\n\n\n\n<p><strong>1)<\/strong>&nbsp;Identify Your Audience:&nbsp;Ensure&nbsp;you know whom you&#8217;re targeting so that it resonates with them in a meaningful way. Think about their age group, interests,&nbsp;and beliefs.<\/p>\n\n\n\n<p><strong>2)<\/strong>&nbsp;Create An Emotional Connection: Stories should evoke emotion from readers or listeners to connect with what&#8217;s being said:&nbsp;humor or tragedy \u2013 whatever works best for your audience!&nbsp;<\/p>\n\n\n\n<p>&nbsp;<strong>3)<\/strong>&nbsp;Keep It Simple &amp; Clear: Ensure all elements within the story are easy to understand&nbsp;and relevant to clarify what&#8217;s happening or why it is essential.&nbsp;<\/p>\n\n\n\n<p><strong>&nbsp;4)<\/strong>&nbsp;Use Visual Aids To Help Tell The Story: Images, videos, graphs,&nbsp;etc.&nbsp;can help bring stories alive by providing visual examples that further enhance understanding.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;<strong>5)<\/strong>&nbsp;Focus On Benefits: Ultimately,&nbsp;people want to understand how they&#8217;ll benefit from listening\/reading &#8211; make sure this is clearly outlined throughout!&nbsp;<strong><\/strong><\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Understanding how our brain works when visualizing, and hearing things, gives us a competitive advantage when we present content.&nbsp;Keeping these suggestions in mind,&nbsp;storytelling&nbsp;can be a powerful technique for brain-convincing.&nbsp;<\/p>\n\n\n\n<p><strong>Bibliography<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Our Story &#8211; Velcro Companies History, no date. United Kingdom. Online.&nbsp;Accessed&nbsp;6&nbsp;January&nbsp;2023]. Retrieved from:&nbsp;<a href=\"https:\/\/www.velcro.co.uk\/original-thinking\/our-story\/\">https:\/\/www.velcro.co.uk\/original-thinking\/our-story\/<\/a><\/li><li>DUNNE, Daisy, 2017. Scientists have discovered the power of dopamine to shape your decisions.&nbsp;<em>Mail Online<\/em>. Online. 9 March 2017. [Accessed&nbsp;7&nbsp;January&nbsp;2023]. Retrieved from:&nbsp;<a href=\"http:\/\/www.dailymail.co.uk\/~\/article-4297698\/index.html\">http:\/\/www.dailymail.co.uk\/~\/article-4297698\/index.html<\/a><\/li><li>The Science of Storytelling #infographic &#8211; Visualistan, no date. Online. [Accessed&nbsp;6&nbsp;January&nbsp;2023]. Retrieved from:&nbsp;<a href=\"https:\/\/www.visualistan.com\/2014\/05\/the-science-of-storytelling-infographic.html\">https:\/\/www.visualistan.com\/2014\/05\/the-science-of-storytelling-infographic.html<\/a><\/li><li>New Neuroelectronic System Can Read and Manipulate Brain Signals. Sci TechDaily. 10 May 2021.&nbsp;Online. [Accessed&nbsp;6&nbsp;January&nbsp;2023]. Retrieved from: https:\/\/scitechdaily.com\/new-neuroelectronic-system-can-read-and-manipulate-brain-signals\/<\/li><li>Humans Process Visual Data Better | Thermopylae Sciences + Technology, no date. Online. [Accessed&nbsp;7&nbsp;December&nbsp;2022]. Retrieved from:&nbsp;<a href=\"https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better\">https:\/\/www.t-sciences.com\/news\/humans-process-visual-data-better<\/a><\/li><li>Too Much Information, Too Little Time: How the Brain Separates Important from Unimportant Things in Our Fast-Paced Media World, no date. Frontiers for Young Minds. Online. [Accessed&nbsp;7&nbsp;December&nbsp;2022]. Retrieved from:&nbsp;<a href=\"https:\/\/kids.frontiersin.org\/articles\/10.3389\/frym.2017.00023\">https:\/\/kids.frontiersin.org\/articles\/10.3389\/frym.2017.00023<\/a><\/li><li><em>How Your Brain Processes Information<\/em>, 2018. Online. [Accessed&nbsp;7&nbsp;January&nbsp;2023]. Retrieved from:&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=tPqI6ZgJgjY\">https:\/\/www.youtube.com\/watch?v=tPqI6ZgJgjY<\/a><\/li><li>PAPPAS, Christopher, 2016. Information Processing Basics: How The Brain Processes Information. eLearning Industry. Online. 11 November 2016. [Accessed&nbsp;7&nbsp;December&nbsp;2022]. Retrieved from:&nbsp;<a href=\"https:\/\/elearningindustry.com\/information-processing-basics-how-brain-processes-information\">https:\/\/elearningindustry.com\/information-processing-basics-how-brain-processes-information<\/a><\/li><\/ol>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&nbsp;Swiss engineer went on a walk in the woods. He wondered if the burrs stuck to his dog and his pants may be&nbsp;goodfor something.&nbsp;After eight years of study, George de Mestral used two strips of fabric, one with thousands of &hellip; <a href=\"https:\/\/campus.hesge.ch\/blog-master-is\/convincing-the-brain-through-storytelling\/\">Lire la suite\u00ad\u00ad<\/a><\/p>\n","protected":false},"author":118,"featured_media":4543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,12],"tags":[],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-donnees","category-reflexion-is"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convincing the brain through storytelling - Recherche d&#039;Id\u00e9eS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/campus.hesge.ch\/blog-master-is\/convincing-the-brain-through-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convincing the brain through storytelling - Recherche d&#039;Id\u00e9eS\" \/>\n<meta property=\"og:description\" content=\"A&nbsp;Swiss engineer went on a walk in the woods. 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